Li Zhixin spent weeks planning his one-day family tour of Beijing's historic sites, but instead found himself in one of the city's shopping malls, watching his wife happily trying on gold necklaces.
"I can't complain -- we just like gold," said the 30-year-old steel plant worker from Tangshan, an industrial city southeast of Beijing.
"Gold is a better store of wealth than platinum," he added, as his mother-in-law counted a wad of cash beside him. "Of course, diamonds are lovely. But we can't afford the big ones and are not interested in small stones."