From the Wall Street Journal:
Shaquille O’Neal has a new shoe deal — in mainland China, where basketball’s growing popularity has turned the country into the next battleground in the global sneaker wars.
The National Basketball Association star announced the deal yesterday with Chinese sportswear brand Li Ning, which turned the story of a 1980s Olympic gymnastics hero of the same name into one of the country’s best-known domestic brands.
The five-year contract gives Li Ning the right to produce and market a “Li Ning Shaq” line of professional basketball shoes and apparel only in China. The company declined to disclose the terms of the deal.[Full Text]
