The Chinese government has dreamed for years of launching an English-language news network that could successfully compete with CNN or Al Jazeera for global eyeballs. Yesterday, Chinese government officials announced the launch of a new network, TodayChina, to debut in February. This will be China’s third attempt to start a BBC of its own. Will the third time be the charm?
[…] According to Bloomberg, the network will air news and entertainment programming in English and Chinese. TodayChina will be operated by a public-private partnership between china.com.cn (the Chinese government’s official web portal and Internet content outfit) and private firm CMMB Holdings. CMMB’s main business is developing technology that allows mobile smartphones and vehicles to receive UHF television signal–this may indicate why the Chinese government is interested in yet another English-language news station. Mobile television is poised to become a big business in 2012 and 2013, and the launch allows China to have an early presence.
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