Yahoo! Inc.’s China Web site warns users they’re not allowed to post content that “divulges state secrets, subverts the government or undermines national unity.” Yahoo’s India site has no such prohibition.
Undeterred by China’s restrictions, Yahoo, owner of the world’s most-visited Web portal, invested $120 million in a Chinese search engine in 2003. Last year it started an auction site in China, where total online revenue hit $1.1 billion. India, an English-speaking democracy that allows freer flow of information, had online revenue of just $93 million.