Beijing Olympics and China’s Rising Media Market – Candy Zhou

Here is Interfax China’s Interview with Michael Zhang, managing director of MediaCom China:

The Beijing Olympics, unlike the Olympics in Athens, Barcelona and Sydney, is brand-new, without any precedent, but it will definitely promote the development of Chinese media and the Chinese economy as a whole.

China is a rapidly developing country. It is an appealing market with immense opportunities mainly due to its large population, which wields a huge consuming power. The market is unevenly distributed and still underdeveloped, with the focus mainly on big cities, namely Beijing, Shanghai, Guangzhou and Shenzhen. But there are still many opportunities in China’s smaller cities. The Chinese market is rising, and at this stage it’s immensely flexible.

Along with the drive of the rising macro-economy, the Beijing Olympics will act as a great impetus to the country’s development. The Chinese people are now seeking spiritual satisfaction, and the Beijing Olympics is a great opportunity for China to display this spirit and its national power.

The charm and the chance that the Beijing Olympics brings to China is that it will attract people to Beijing to immerse themselves in the big event. It will ignite a chain reaction, promoting the development of China in all fields, such as tourism, media, marketing and the car industry. The Olympic effect of inviting great market opportunities will last at least one to two years, creating an insurmountable boon for the years to come.

We also predict advertising expenses in various media during the Olympics to reach a record-high, giving an incredible boost to the industry. [Full Text]


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