Chinese Consumers Prefer Own Products – Geoff Dyer

From The Financial Times:

Most Chinese consumers say they trust domestic brands more than ones, according to a McKinsey that amounts to a stark warning for multinational about nationalist sentiment in China’s booming market.

In spite of the furore this year in the US and about the of China-made goods, the survey also shows that Chinese consumers are increasingly confident about the quality of products made in their country. Andrew Grant, head of McKinsey’s China practice, said the results indicated that that sought to make a virtue of the fact that their products come from a specific foreign country could struggle in the Chinese market. [Full Text]

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