The fast-paced, mobile youth culture in China and Japan has created a market for novels that can be read on your mobile phone. According to trend-spotting agency C Scout:
Young novelists are attracted to the mobile and online format because it allows them to share content quickly, and receive almost instantaneous feedback from fans. Chinese youth, and to a lesser extent Japanese youth, are also drawn to the anonymity and freedom of expression which digitally created novels offer. Young readers prefer the format because it is cheap, quick and convenient, and fits in with their mobile lifestyle.
Although writers rarely receive payment, more than 100,000 amateur authors write for websites that host these on-line novels in China.
To learn more about China’s on-line novels, read CDT.