“It’s Time To Stop the Absurd Promotion of John Naisbitt’s ‘China’s Megatrends’,” (Updated with Photo)

On the Diane Rehm show, the host interviews John and Doris Naisbitt about their book, “China’s Megatrends: The 8 Pillars of a New Society” According to the book’s promotional materials:

China is creating an entirely new social and economic model, fitting to Chinese history and society just as America created a model fitting its history and society more than 200 years ago. [Naisbitt] identifies eight pillars of this new system.

The Emanicipation of the Mind
Planning by Trial and Error
The Limits of Freedom and Fairness
Framing the Forest, Letting the Trees Grow
Balancing Top-down with Bottom-up
Artistic and Intellectual Ferment
Joining the World Stage
The Mighty River of Innovation

When asked by Rehm why the Chinese government bans websites such as YouTube, Twitter, and Facebook, John Naisbitt replies, “Because there are things on those websites that do not contribute to the stability of the country.” He later replied to a caller by misinforming him that Liu Xiaobo was arrested “not for speaking his mind,” but for “organizing an alternative government.” Listen to the interview here. Learn more about the Naisbitts and their work in China at their China Institute’s website.

Updated: How are the Naisbitts and their new book viewed in China? Here are some illustrative examples:

(1) From the official website of China’s State Council Information Office (SCIO is the Chinese government’s main propaganda organ, which is in charge of “explaining China to the world 向世界说明中国” as well as controlling the content of the domestic Internet.):


On September 12, 2009, the Director of the State Council Information Office Wang Chen (王晨) met authors of “China’s Megatrends” John and Doris Naisbitt in the offices of SCIO.

Jiang Wenqiang (江伟强), the Director of the Second Bureau of SCIO (Second Bureau is in charge of “developing international public relations, promoting communication and collaboration with foreign news agencies and other relevant agencies”), Guo Changjian (郭长建), the Director of the Third Bureau of SCIO (Third Bureau is in charge of “planning and organizing books, films, and videos for foreign audiences and other general cultural exchange activities”), and Wu Wei (吴伟), the deputy director of the Third Bureau of SCIO also attended the meeting.


(2) The following text, “《中国大趋势》作者:江主席鼓励我“讲故事”, (“China’s Megatrends” Author: President Jiang Encouraged Me to “Tell the Story”) was published on over 220 Chinese websites including Xinhua, People’s Net, and China Net, under the byline Mr. and Mrs. John Naisbitt (约翰·奈斯比特夫妇) in October 2009. Excerpts translated by CDT:

For many years I feared regret, afraid of missing the most precious opportunity of my life. That was 1996, and the person who provided such a precious opportunity was one of the most powerful people in the world, the President of China, Jiang Zemin.


President Jiang had a private meeting with me in Zhongnanhai, Beijing. The specific location was the meeting room Mao Zedong once used. The reason President Jiang invited me was because I wrote a book “Megatrends” in 1982. It analyzed the changes in economics, politics, society and culture in the United States. The book proudly sat on the New York Times bestseller list for two years, and for most of that time was number one on the list. It also sold very well globally. “Megatrends” also entered China, and what surprised me was that the book probably sold 20 million copies in China, but all pirated copies. This was a common phenomenon then. Those who grew up during the Cultural Revolution had just graduated from college, and they eagerly wanted to understand the west. “You don’t even know how big your name is in China.” This is the opening line President Jiang said to me.


Right before I visited Beijing I stayed a few days in Taipei. This was just a crucial time in the China-US relationship. After China launched missiles at Taiwan’s water, President Clinton sent Aircraft-carriers to the region. War between the US and China at the Taiwan Straits could break out at any moment; therefore we could not avoid Taiwan during our two hour conversation. I have visited China and Taiwan many times since 1967, and witnessed the huge changes on both sides. Therefore I have some credentials to speak on this issue. I felt that I have to say something about Taiwan’s excellent propaganda and China’s low-key approach. So I said: “President Jiang, Taiwan is a small story. But it tells it very well. China has a big story; it’s a pity it’s being told poorly.”

President Jiang thought for a moment and said: Why don’t you tell this story?



(3) The following excerpts are from “It’s Time To Stop the Absurd Promotion of ‘China’s Megatrends’,” by Guangzhou-based writer and book critic Zhang Yuchuan 郑渝川, translated by CDT:

If this can be counted as a task assigned by China’s (former) leader, I don’t think John Naisbitt accomplished it with the book “China’s Megatrends”


“China’s Megatrends” quotes original speeches of Chinese leaders in different positions and at different times, reports from the National People’s Congress and Party Congress meetings, at length from beginning to end, purposely avoiding discussing key concepts in a logical way which would be familiar to western readers, and jumping around to list the achievements of China’s developments. The way it describes China’s reality will only turn foreign readers off, and the so-called megatrends predictions have no valid ground.


From the point of view of an ordinary Chinese reader, I also do not think “China’s Megatrend” is a serious book. … The fatal failure of the book is that the author’s information and sources are very narrow. Other than official reports, and Party newspaper articles, there were only a few interviewees. The author has no first-hand observations or analysis from China’s different regions or different fields, nor did he quote reports and views from more commercialized Chinese media which are more reflective and critical.

而从一个普通中国读者的视角,我同样不认为《中国大趋势》是本严谨的论著。… 全书最大的致命伤则是,作者的信息、资料来源非常片面,除了官方报告、党报报道就是那么几个寥寥可数的受访对象,未曾有进入中国东中西各区域基层、农工商一线观察分析经历,也不见其引用中国国内真正稍具批评性、反思性的市场化媒体的报道成果和观点。

(4) A review on the cultural channel of Hebei Fazhi Net, author: Diao Junjie (刁军杰), excerpts translated by CDT:

“China’s Megatrends”: A Book of Cheating by John Naisbitt!

The author takes propaganda in the official media and some speeches of high-level leaders as reality to describe and affirm; in this sense, this book is just a pile of propaganda published in the name of John Naisbitt. If one says this book is a review of the last thirty years of China’s development and speculation of the future, it is far less rich and in-depth than other books already published inside China. It’s depth is even less than an educated staff at the lowest level of the propaganda department.


Facing such a shallow and mediocre book, there is no need to discuss it.


From Hangzhou-based author Fu Guoyong (傅国涌), excerpts translated by CDT:

The Misleading of John Naisbitt, the author of “China’s Megatrends”

Under the invitation of the Chinese government, John Naisbitt, author of “Megatrends,” wrote a book called “China’s Megatrends.” It scratched together so-called “eight pillars” of new society, especially raising the concept of “Vertical Democracy” which differs from “Horizontal Democracy,” to apologize for the current political system. To put it plainly, it is propaganda. There is no intellectual value in it. As a foreigner, standing at the side of China’s ruling cliques, speaking plausibly on behalf of their interests, John Naisbitt is not the first one in last sixty years, nor the last.


If John Naisbitt had no contact with the Chinese government before, and self-initiated and completed this “China’s Megatrend” independently, then it is no big deal that he thinks the Chinese system is more advanced then the American system. In a plural, open society like America’s, everyone is entitled to their own opinion. He has freedom of speech, and we can just laugh about his book, that’s all. Unfortunately, as early as 1996, Jiang Zemin asked him to his face to tell the China story. Eleven years later, “an official of the Chinese government” again came to see him, and asked him to write a book about China’s megatrends. Therefore, it is very hard for this so-called “Vertical democracy” vs “Horizontal democracy” to escape the skepticism of propaganda and appeasement.


Robert Lawrence Kuhn
and John Naisbitt and other similar Americans came on the stage one after another, to defend China’s true condition of freedom and democracy. Not as China really has freedom and democracy; on the contrary, this is exactly what we do not have. Therefore they need to re-explain everything to persuade Chinese people to accept the reality. This is a tactical change of propaganda methodology of the Chinese government, using foreigner’s names to deceive Chinese people. This also shows us the bankruptcy of the official propaganda; it has lost confidence in everything it’s saying, and needs to borrow external forces. These years, we have to admit that the government is also changing in its ruling techniques, to adapt to the changing society. Change is the trend, the unstoppable megatrend. The megatrend of China boils down to one word: change! Is it peacefully evolving in the direction of democracy and freedom? Or continuing to change in the direction of authoritarian dictatorship then collapse? Maybe John Naisbitt could not see this trend, or maybe he could see it but did not tell the truth.

库恩、约翰·奈斯比特这些美国人相继高调出场,为现实中国的自由、民主辩护,并不是中国大陆有了真正的自由、民主,恰恰相反,这是我们所没有的,因此他们要把现有一切做出重新解释,说服中国人接受现实。这是官方在宣传手法上的技术性改变,就是挟外人以骗百姓。这也证明官方宣传的破产,对自己说的一切已失去了自信,需要借助外力。这些年来,在统治技术层面,我们不得不承认,官方也在变化,不断地适应眼前这个变化中的生活。变化是一种趋势,不可抵挡的大趋势,中国的大趋势,归根结底就是一个变字,是往民主、自由的方向和平演变,还是继续往专制、独裁的方向演变然后分崩离析,也许这是约翰 奈斯比特看不到的,也许他看到了而不说穿。

More photos of John and Doris Naisbitt from the State Council Information Office’s site:






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