As the Chinese auto market continues to expand, foreign automakers are tailoring their designs to Chinese tastes. At South China Morning Post, Patrick Boehler reports that frequent use of car horns in China, 40 times more often than in Europe, is driving carmakers to adapt:
Peugeot is not the only carmaker adapting its horns to Chinese tastes. US carmaker Ford came up with an electronic horn for its Chinese customers, wrote motoring blogger Nooralia Zaharin, because they “drive with one hand on the steering wheel and one hand on the horn … they want it to sound melodic”.
[…] Cars don’t sell in China if they are not made to suit local driving habits. “The major question is how to adapt to Chinese consumers,” said Klaus Paur, global head of automotive at Ipsos. [Source]