Minitrue: The CCP Is With You Along the Way

The following censorship instructions, issued to the media by government authorities, have been leaked and distributed online. The name of the issuing body has been omitted to protect the source.

All media are kindly asked to prominently show the short film “The Communist Party of China Is With You Along the Way” by On the Road to Rejuvenation Studio. (February 8, 2015)

由复兴路上工作室制作的宣传片《中国共产党与你一起在路上》,请各媒体注意突出转发。 [Chinese]

https://www.youtube.com/watch?v=Gv1f4KeYS04

The three-minute video was made in 2013 but starting trending online yesterday. “This is an ancient and youthful country,” begins the voice-over, as images of blue mountains and tawny fields give way to smokestacks and traffic jams. At the New York Times, Chris Buckley likens the narrator’s deep voice to James Earl Jones’s:

The voice-over might sound a little too much like Darth Vader for some, and some of the lines — “weal and woe” — might sound musty. But the intent is clear: to reassure an international audience that the Communist Party is a benign vehicle for realizing the Chinese people’s aspirations.

[…] China’s state news media has celebrated the video as a brilliant display of the party’s ability to communicate and to win people over with its message. Critics on Twitter have given it a thumbs down, however, with some suggesting that a one-party authoritarian state fraught with corruption is not the best vehicle for realizing people’s dreams. [Source]

The production company, On the Road to Rejuvenation Studio, also created an animated short about Xi Jinping’s ascension to president, which went viral when it was released in 2013. Barely anything is known about the studio.

On Weibo, thumbs-up emoticons and messages of approval for the videos are interspersed with less favorable commentary:

@elovelife-athena: Duping the masses is one thing, obscuring reality is another. You can’t get past facts and transparency. Give financial disclosure and democracy a try. (February 8, 2015)

宣传愚民是一回事,黑暗现实又是另一回事。过不了现实与阳光这关,财产公示与民主下试试 [Chinese]

Buzhisuoyun (@不知所云斋) Big Brother is watching you! (February 8, 2015)

老大哥在跟着你! [Chinese]

Chengwai2011 (@城外2011): My comments to official media never get posted. Can you see it now? Long live the (February 8, 2015)

我对官媒的评论都没通过过,这次能看到不?共产党万岁 [Chinese]

Since directives are sometimes communicated orally to journalists and editors, who then leak them online, the wording published here may not be exact. The date given may indicate when the directive was leaked, rather than when it was issued. CDT does its utmost to verify dates and wording, but also takes precautions to protect the source.