From Danwei blog:

The Billsdue blog has made available for download a PDF of a detailed Goldman Sachs report on the recently listed Beijing Media Corp (BMC).

Goldman Sachs sees the following as BMC’s strengths:

(1) its focus on middle- to high-end consumers, which gives it pricing power;

(2) its network with advertising customers, which is larger than any of its competitors’ and allows it to expand its advertising volume swiftly;

(3) government support for its new ventures in the heavily regulated media industry.