Minitrue: Positive Energy Polls Close
Internet user voting has just ended for the 2015 “Best of Online Positive Energy Selection Campaign” (网络正能量精品评选活动), whittling down the top articles, images, audiovisual content, features, and “role models.” The finalists now move on to a panel of judges who will choose 100 winners from each category; hence the campaign nickname “Five 100s.” The phrase “positive energy” has been used by President Xi Jinping when calling on the media, artists and writers to promote Party ideology and avoid a critical tone in their work.
Content in each category will be judged for “actively transmitting positive energy addressing recent major policies, issues, activities, events, hot topics, and emergency situations.” Top contenders showcase such themes as inter-ethnic harmony, police and military helping civilians, and parents caring for their children. The most-voted photo shows a policewoman and a Uyghur man at an Eid al-Adha celebration in Xinjiang. President Xi Jinping features in four of the top ten videos.
The contest of optimism is sponsored by the China Internet Development Foundation, itself formed in the fall of 2015 under the auspices of the Cyberspace Administration of China. In September the foundation agreed to a partnership with the Bill & Melinda Gates Foundation.
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