The value of China’s emerging middle class – McKinsey Quarterly

From The McKinsey Quarterley:

* As global companies have entered China, many of them focused mainly on serving its urban-affluent consumers. However, if these companies continue to use this strategy they risk missing the real opportunity”the emerging .

* During the next 20 years we expect a huge middle class, with enormous spending power, to emerge in China’s cities, following two distinctive waves of growth.

* As incomes increase, the spending patterns of this consumer group will evolve, fueling various levels of growth across consumption categories. [Full text – free registration required]

Also from McKinsey Quarterly, “The road ahead for capitalism in China.”

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