China Internet Network Information Center (CNNIC) released its 2006 China Blogging Report on Sept. 23. The report said the number of Chinese bloggers reached 17.5 million at the end of August, and active bloggers (with at least one update each month) reached 7.70 million. Blog readers were more than 75 million.
The report estimated active bloggers will break 10 million at the end of this year.
The report also covered blog advertisements. Forty percent of blog readers were willing to accept blog advertisements, twenty percent claimed blog advertisments won’t shift their reading preference, and about one third of readers held a neutral attitude towards blog advertisments. [Full Text]
CNNIC hasn’t publicized the whole report. CDT will post it when the report is available.