Will China be Google’s crown jewel?

Again from Asia Times, Peter Morris wrote: “With growth in China’s advertising market expected to reach 18.3 percent this year, Google has jumped on the bandwagon with the introduction of its new Chinese AdWords advertising service. The service, which began operating last Wednesday, gives advertisers the chance to bid for ad placement on pages linked to keyword queries, and will be offered in both simplified Chinese characters (used in mainland China) and traditional Chinese, which is still used in Hong Kong and Taiwan. Similar to Google’s English-language version, the ads will then automatically appear alongside search results. Google anticipates that Chinese AdWords will substantially increase the visibility of advertisers in China’s crowded marketplace. ”

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