Jena McGregor: China: The Next Big Bling

From Fast Company:

Lenovo, which became the world’s third-largest PC maker when the deal went through in May, hired Portland, Oregon-based design consultancy ZIBA to study how Chinese consumers use electronics. A team of five U.S.-based designers and researchers won highly unusual access to private homes where they were able to document Chinese attitudes toward the use of technology. The goal? To give Lenovo, historically a copycat manufacturer, fresh perspective on cultural traits that could inspire new designs.

One of the first things the designers noticed was the extreme care Chinese consumers took of their electronics. Remote controls were tucked away in plastic sleeves, while cloth doilies covered televisions and computer monitors. “They still regard electronics as very precious items,” says Doug Cooke, a senior design planner at ZIBA who ran the ethnographic study. “They treat them the way our grandparents might have thought about that stuff.”

CDT EBOOKS

Subscribe to CDT

SUPPORT CDT

Browsers Unbounded by Lantern

Now, you can combat internet censorship in a new way: by toggling the switch below while browsing China Digital Times, you can provide a secure "bridge" for people who want to freely access information. This open-source project is powered by Lantern, know more about this project.

Google Ads 1

Giving Assistant

Google Ads 2

Anti-censorship Tools

Life Without Walls

Click on the image to download Firefly for circumvention

Open popup
X

Welcome back!

CDT is a non-profit media site, and we need your support. Your contribution will help us provide more translations, breaking news, and other content you love.