China’s Taste for Chocolate

From the Shanghai Daily:

“Chinese people in the past only considered chocolate as something with a sweet taste and brown color,” said Elvin Ho, Asian regional sales and marketing director of Barry Callebaut, the world’s biggest chocolate maker.

“Now they are beginning to realize that chocolate can represent more than just snacks and fashionable assortments.”

Not only chocolate, but jellybeans as well:

Jelly Belly is developing new flavors for the Chinese market with a green and red bean flavored jelly bean testing well.

“In the each American eats 37 of our beans a person each year, in China this is less than one but is early days and we aim to change that,” [the company’s international Vice President Sharon Duncan] said.

From the AFP: before it was chocolate, it was wine.

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