From the Shanghai Daily:
“Chinese people in the past only considered chocolate as something with a sweet taste and brown color,” said Elvin Ho, Asian Pacific regional sales and marketing director of Barry Callebaut, the world’s biggest chocolate maker.
“Now they are beginning to realize that chocolate can represent more than just snacks and fashionable assortments.”
Not only chocolate, but jellybeans as well:
“In the United States each American eats 37 of our beans a person each year, in China this is less than one but it is early days and we aim to change that,” [the company’s international business Vice President Sharon Duncan] said.
From the AFP: before it was chocolate, it was wine.