Fortified by an army of 600 volunteers and a politburo of adroit English speakers, the commission has fixed more than 10,000 public signs (farewell “Teliot” and “urine district”), rewritten English-language historical placards and helped hundreds of restaurants recast offerings.
The campaign is partly modeled on Beijing’s herculean effort to clean up English signage for the 2008 Summer Olympics, which led to the replacement of 400,000 street signs, 1,300 restaurant menus and such exemplars of impropriety as the Dongda Anus Hospital — now known as the Dongda Proctology Hospital. Gone, too, is Racist Park, a cultural attraction that has since been rechristened Minorities Park.
“The purpose of signage is to be useful, not to be amusing,” said Zhao Huimin, the former Chinese ambassador to the United States who, as director general of the capital’s Foreign Affairs Office, has been leading the fight for linguistic standardization and sobriety.
But while the war on mangled English may be considered a signature achievement of government officials, aficionados of what is known as Chinglish are wringing their hands in despair.