Sensitive Words: Big Macs and More

Sensitive Words: Big Macs and More

As of May 30, the following search terms are blocked on Weibo (not including the “search for user” function):

Hot Topics:

  • Big Mac (巨无霸): The May 29 edition of the Apple Daily ran an above-the-fold exposé of an alleged liaison between Zhang Ziyi and Bo Xilai. Above the story is an ad for 39-yuan KFC “Big Macs.” Netizens are using “Big Mac” to refer to the article.



  • uncover secrets (揭秘)
  • Bayi Square (八一广场)
  • sex kitten (色猫): CDT is unsure why this is blocked. Tips welcome.


Note: All Chinese-language words are tested using simplified characters. The same terms in traditional characters occasionally return different results. CDT Chinese runs a project that crowd-sources filtered keywords on Sina Weibo search.

CDT independently tests the keywords before posting them, but some searches later become accessible again. We welcome readers to contribute to this project so that we can include the most up-to-date information. To add words, check out the form at the bottom of CDT Chinese’s latest sensitive words post.


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