Tag: SCIO

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Western PR Firms, SCMP, and China’s Story Abroad

At Reuters, Engen Tham and Matthew Miller report efforts by China’s State Council Information Office to recruit a Western PR firm to help promote China’s image abroad. Hill+Knowlton, Ketchum, Ogilvy, FleishmanHillard, and Edelman are all said to have auditioned for the role. None would comment. China’s President Xi Jinping, who has called for Beijing to take a bigger role in a global governance system, has cranked up the state machinery to project China’s “soft power” and