From the New York Times (link):
In the early 1990’s, when Chinese contemporary art was just beginning to take off, a young painter here named Zhou Tiehai came up with an ambitious plan to make himself famous.
He would succeed by beating the art market at its own game, exposing its commercialism while exploiting it to the hilt. He would produce paintings that he hoped would be acclaimed by the same Western collectors and journalists who, in his mind, had advanced the careers of too many mediocre Chinese artists.
And he would do all this without lifting a brush: he would delegate that work to hirelings.
See also NYTimes’ audio slide show of Zhou Tiehai and his art by David Barboza