Still, it’s unclear whether anyone will actually make money from China’s bloggers. Without the politically charged blogs that are popular in the West, China’s blogging entrepreneurs may find it tough to keep readers from drifting away once the novelty wears off, says Analysys’ researcher Sun Lilin. He thinks growth will slow next year, increasing from 6 million bloggers at yearend to 7 million by the end of 2007. “Just doing blogs is not enough, because of the restrictions,” he says. Maybe so, but with so many Chinese taking to the Internet, there’s no shortage of entrepreneurs betting that even a censored blogosphere is a pretty good place to make a profit.